Fending Competition through Sensory Experiences- Easy Day Way

Published in Journal

Anusandhan (RNTUJ-AN) [RNTUJ-AN] (Vol:17/ Issue: 26) DOI: [NA]
Authors: Pallavi Rajain Rupa Rathee
Subjects: Technology & Management

Year: March, 2020
Volume: 17 / Issue: 26
Pages: 2232-2239
Publisher: RNTU
Source:
ISSN: 2278-4187
E-ISSN: 2457-0656
DOI: NA
Published URL:
Published On: March, 2020

Article Details

Fending Competition through Sensory Experiences- Easy Day Way | Original Article

Pallavi Rajain Rupa Rathee in Anusandhan (RNTUJ-AN) | Multidisciplinary Academic Research

ABSTRACT:

Easy day has become an easy to remember name among organised retailers, asone-stop shop catering to day-to-day needs of every family. With the fast-growing organised retail sector, competition is also bound to increase exponentially. In order to stand apart from their competitors, Easy day needs to focus on sensory appeal. This includes the visual aspects of its logo with striking colours, the aural aspects with the constantly playing music and the smell of fresh fruits & vegetables in its aisles which add to the multi-sensory environment. This creative positioning will provide a unique environment for customers and challenge the competitors.